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Semalt Islamabad Expert Explains What To Do With Referrer Spam In Your Google Analytics

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For most website owners, referrer spam traffic is a major problem affecting the traffic metrics. In Google Analytics, some traffic figures might show up but not reflect on your website dashboard. In these cases, there is a high chance that such web visits do not originate from human visitors but “zombie” computers. Traffic from bots and botnets reduce the accuracy of digital marketing techniques such as SEO and content marketing.

Sohail Sadiq, a leading expert from Semalt, provides in the article some practical issues for you to consider.

Bots and Human web visits

Islamabad Expert From Semalt: What Referrer Spam Is And How To Stop It

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Google Analytics is one of the most influential, useful, and famous web analytics services to date. It reports and tracks the traffic of a website and provides the analytical tools for marketing and SEO purposes. It’s safe to say that Google Analytics is currently the best and most reliable tracking service on the internet. Unfortunately, the spammers have come up with a shady way of drawing traffic to their own websites using your Google Analytics account and your website.

Traffic is considered as the most valuable factor while evaluating the performance and ranking of a website. The more valuable traffic your site receives, the higher will be your chances to earn profit from the online business. There are multiple things that influence the quality of your website traffic.

Semalt Expert From Islamabad: A Guide To Blocking Referrer Spam And Ghost Referrals

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If you ever see a major spike in the traffic to the website and your Google Analytics account shows spam or low-quality websites, your site may have been trapped by ghost referrals or referrer spam. As this form of spam leaves a significant impact on the account and traffic information you receive, it’s essential to check your Google Analytics account and observe what changes should be made.

Sohail Sadiq, a leading specialist of Semalt, provides here some practical issues in this regard.

Introduction to ghost spam and referrer spam:

Expert Speaks About The Most Dangerous Email Spammer In the World

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In the course of the article, Julia Vashneva, the Senior Customer Success Manager of Semalt Digital Services, is going to tell you about the most famous and as well dangerous spammer in the world – Russian spammer, Peter Levashov.

Federal agents traveled to Moscow a couple of years ago to enlist the help of the Russian counterparts. They wanted to arrest the most dangerous email spammers in the world but were rebuffed. An American law enforcement company informed them about the issue. The spammer used the pseudonym Peter Sevara and was safeguarded by the Russian government. Thus, no one could touch or harm him. Eventually, the agents went back and waited till their target would make mistakes.

Expert Reveals SEO Strategies That Work Perfectly

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Successful SEO marketing does not rely on keywords alone. A deeper understanding of the target audience such as their online patterns, questions, and goals is also essential. Maintaining a healthy SEO in the current market mainly depends on how well the marketer satisfies the user’s intent. You may have quality content on the site, but ensuring that visitors have a great user experience goes hand in hand with delivering solutions to their needs.

SEO

Google makes deliberate changes to its core algorithms over a hundred times annually. It makes SEO marketing quite challenging as there is no sure way to uniquely optimize a site to give it a high rank in the search results.

The best way to counter these effects is to focus on the element that does not change altogether: the people. Once you are aware of the target audience’s needs, and their search intent, it becomes easy to build content around it. It is even better than relying on keywords which will only give you a good rank for a short-term period.

Integrating user intent in content marketing is also important to marketers as they can conduct market research with much ease. Having used search engines themselves, they would know about the struggle of the search process before finding an answer to a query, options that search engines provide to get varied results, and the search phrases will return the most relevant results.

UX

An analysis conducted on the user intent while working with search engine has a significant influence on how marketers develop a greater user experience. A good user experience is similar to implementing an SEO campaign in that it requires having a sense of empathy for the intended audience. It is easy to tailor experience needs based on what you, as the marketer, would think to be the best way. However, for a broader audience, it becomes a little more involving.

Designing UX requires considerable research which should act as the guideline to creating quality content for the targeted users. Learning about needs of the user base should help inform on the content that you will put up on the site to service those needs. The deeper the research goes, the better you can custom-fit the site to provide them with the best services and experience they deserve.

Who does it best?

SEO: The sites that provide users with the most accurate results in a fast and efficient manner are among those that satisfy their intent. Google’s primary objective is to provide an excellent user experience which is why sites with the highest quality online resources have the strongest SEO. They do not duplicate or thin-out content, do not use black-hat SEO strategies, are mobile-optimized, have high loading speeds, and are easily navigable.

Wikipedia. It adheres to Google’s quality guide which is why it appears among the first results on the SERP. It is so efficient that Google uses its information in the knowledge graph. It provides detailed information that captures many of the keywords, answers queries, has no cluster. It is an ad-free experience and makes helpful links available for further clarification.

IMDb.com. It is among the high-ranking search results when it comes to information about movies or tv. It provides:

  • Display: it uses hierarchies to give organized and attractive information.
  • Accessibility: it is mobile friendly for new and returning users.
  • Usability: it has a very interactive interface with clear options for use.
  • Value: it showcases its information in brief, graphical experiences as well as detailed, high-quality content.

Types Of Content Useful In Boosting SEO Rankings

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Online marketers appreciate the need to maintain an appealing and seemingly fresh looking website when trying to hook potential clients. The best way to go about this is by ensuring your website has new and fresh content. This technique not only maintains web traffic but also pushes the website higher up the SEO rankings.

Nevertheless, plain or rather blindly writing and uploading articles for ranking will get you to nowhere. If you need an evidence of this fact, so talk to SEO experts and web administrators. Web content for SEO purposes must be structured and flawless. In fact, before dwelling into SEO content, one must inquire about the types of content available. When SEO practice was relatively new, and search engines were not as smart as they are today, a few simple paragraphs or a blog posted on a sales website could significantly boost your rankings. Unfortunately, those days are gone, and SEO content has grown into an entire industry.

Videos – They say content is king. Well then, videos are an emperor. Website users find it monotonous reading blogs and long paragraphs of information. To break this challenge, information on websites is converted into detailed videos. In these videos, marketers use their expertise to describe and demonstrate their goods and services. This practice has even evolved into the hosting of live video sessions where the sales person or marketer deliberates on queries raised from an online audience. Videos are popular today because most consumers spend the majority of their time online and just like watching a movie, a sales video is similarly interesting and catchy.

Infographics – This has been a very useful tool even in the days of traditional marketing. Images and word descriptions are effectively designed and arranged in a manner that seamlessly flows and transmits the idea or concept at hand to the target market without the need for further explanation from a third party. Infographics rely on a high level of creativity to succeed; hence it requires the input of a talented design team. Not to worry though, there are plenty of infographic creating tools online to assist you. These tools are quick and accurate also. The only concern with infographic is that search engines are yet to scan or read through images and you need to add Alt tags to the image so it can be picked up as content by search engines.

Guest Blogs – Yes, guest blogs are still relevant and useful. Forget the bad guest blogging practice that gained SEO a bad reputation. Back then, people thought they could cheat the system by merely spamming content to increase backlinks. Today, guest blogs must contain factual, relevant and engaging content that users find useful. Every blog must have the authority of a well-researched topic so that when users can share it online, it generates interest and website traffic.