There are many tactics that people use to get their content noticed online. There are those who believe that the only way that they can get the audience to pay attention to them is by interrupting them regularly. Most spammers usually have such a mindset. They borrow this from what marketers and advertisers have used for decades now. They used to make enough noise on paid for TV time, and magazine spaces, someone would eventually notice them. The strategy has one flaw:
It no longer works
Nobody wants to be bothered with things they did not request for or messages that have no relevance to them. The most valuable asset that people have in this busy world is time. Even so, there are many bloggers, authors, and advertisers who are still trying to get noticed by using this interruption strategy on a daily basis. To them, the only way that people will listen is if they continue talking. Well, there is a high likelihood they will not, and if you are among those with such a strategy, you should stop. It is outright annoying to the rest of us.
Michael Brown, a top specialist of Semalt, assures that a better way to get noticed is to stop making noise and build a platform what will earn people’s attention.
Three things you need to get heard
“Permission Marketing,” by Seth Gordon is a book that discusses the three essential elements that every message worth reading should have: anticipation, relevance, and personal approach. Every communicator wishes to have a captive audience. However, the only way to know if people are captivated by something you offer is if they permit you to present it. Everything nowadays works with permission. For example, regular things such as subscribing to a service, ordering packages, or even expecting a date with someone, all have something that you anticipate since you permitted someone to deliver the message to you.
Anticipation is also essential since it shows how much you care for a particular message. If the audience does not care about its content, it does not matter how good it may sound. Those people will not want to listen to it. The same goes for messages they deem irrelevant to them or those that do not engage them on a personal level.
You have to be a little weird
The world today experiences a lot of competition and noise, with everybody wanting to be noticed or heard. It, therefore, means that you may risk sounding too general if you have not customized your content for a particular market niche. People are not interested in “normal” anymore. Everybody wants something out of the ordinary, something “weird”.
Blogs, or any other type of platform, allows you to implement the three things discussed in this post. Give people a way to subscribe, provide a message that connects, and use a unique style.
People should understand that building such a platform may require some time and a lot of permissions. But the idea is not impossible. It only needs a little extra effort.
It’s all about permission
Here is a list of four simple steps that you can use to create a channel that people would care turning into and worth their attention:
1. Resist the temptation to interrupt. These include any attempts to shout, scream, or beg to be heard. One way is through the use of spam bots to repetitively send spam messages with the hope that the user clicks on the link provided which leads back to the sender’s page.
2. Start with what you know. Whatever you are good at, use it to build the platform’s foundation, and as a means of sharing your expertise.
3. Provide people with the opportunity to listen. In the case that you have no alternative when getting someone’s attention, do it honestly, and with the utmost respect.
4. Blow away your audience with something remarkable. If you get the attention, do not waste that chance. Showcase your talent, and if you can, defy the odds and exceed their expectations.
You, of course, have the option to ignore these tips entirely and wave your hands in the air hoping that somebody notices. You might even get a few people paying attention to you. The problem is that the moment they find something more distracting than you, they will forget about what you have to offer.
Always remember that the manner in which you win the audience is how you will have to keep it. If it is through interruption, then you will have to interrupt that audience for as long as you have something to present, and you, nor the audience wants that.
The only way that you can get sustainable attention for your content is if you earn it. Show up, ask for permission, and deliver. Every other technique by now is just a sham and will get ignored eventually.