Home Blog Page 6

Types Of Content Useful In Boosting SEO Rankings

0

Online marketers appreciate the need to maintain an appealing and seemingly fresh looking website when trying to hook potential clients. The best way to go about this is by ensuring your website has new and fresh content. This technique not only maintains web traffic but also pushes the website higher up the SEO rankings.

Nevertheless, plain or rather blindly writing and uploading articles for ranking will get you to nowhere. If you need an evidence of this fact, so talk to SEO experts and web administrators. Web content for SEO purposes must be structured and flawless. In fact, before dwelling into SEO content, one must inquire about the types of content available. When SEO practice was relatively new, and search engines were not as smart as they are today, a few simple paragraphs or a blog posted on a sales website could significantly boost your rankings. Unfortunately, those days are gone, and SEO content has grown into an entire industry.

Videos – They say content is king. Well then, videos are an emperor. Website users find it monotonous reading blogs and long paragraphs of information. To break this challenge, information on websites is converted into detailed videos. In these videos, marketers use their expertise to describe and demonstrate their goods and services. This practice has even evolved into the hosting of live video sessions where the sales person or marketer deliberates on queries raised from an online audience. Videos are popular today because most consumers spend the majority of their time online and just like watching a movie, a sales video is similarly interesting and catchy.

Infographics – This has been a very useful tool even in the days of traditional marketing. Images and word descriptions are effectively designed and arranged in a manner that seamlessly flows and transmits the idea or concept at hand to the target market without the need for further explanation from a third party. Infographics rely on a high level of creativity to succeed; hence it requires the input of a talented design team. Not to worry though, there are plenty of infographic creating tools online to assist you. These tools are quick and accurate also. The only concern with infographic is that search engines are yet to scan or read through images and you need to add Alt tags to the image so it can be picked up as content by search engines.

Guest Blogs – Yes, guest blogs are still relevant and useful. Forget the bad guest blogging practice that gained SEO a bad reputation. Back then, people thought they could cheat the system by merely spamming content to increase backlinks. Today, guest blogs must contain factual, relevant and engaging content that users find useful. Every blog must have the authority of a well-researched topic so that when users can share it online, it generates interest and website traffic.

3 Strategies To Stop Spamming And Boost Your Performance

0

There are many tactics that people use to get their content noticed online. There are those who believe that the only way that they can get the audience to pay attention to them is by interrupting them regularly. Most spammers usually have such a mindset. They borrow this from what marketers and advertisers have used for decades now. They used to make enough noise on paid for TV time, and magazine spaces, someone would eventually notice them. The strategy has one flaw:

It no longer works

Nobody wants to be bothered with things they did not request for or messages that have no relevance to them. The most valuable asset that people have in this busy world is time. Even so, there are many bloggers, authors, and advertisers who are still trying to get noticed by using this interruption strategy on a daily basis. To them, the only way that people will listen is if they continue talking. Well, there is a high likelihood they will not, and if you are among those with such a strategy, you should stop. It is outright annoying to the rest of us.

Michael Brown, a top specialist of Semalt, assures that a better way to get noticed is to stop making noise and build a platform what will earn people’s attention.

Three things you need to get heard

“Permission Marketing,” by Seth Gordon is a book that discusses the three essential elements that every message worth reading should have: anticipation, relevance, and personal approach. Every communicator wishes to have a captive audience. However, the only way to know if people are captivated by something you offer is if they permit you to present it. Everything nowadays works with permission. For example, regular things such as subscribing to a service, ordering packages, or even expecting a date with someone, all have something that you anticipate since you permitted someone to deliver the message to you.

Anticipation is also essential since it shows how much you care for a particular message. If the audience does not care about its content, it does not matter how good it may sound. Those people will not want to listen to it. The same goes for messages they deem irrelevant to them or those that do not engage them on a personal level.

You have to be a little weird

The world today experiences a lot of competition and noise, with everybody wanting to be noticed or heard. It, therefore, means that you may risk sounding too general if you have not customized your content for a particular market niche. People are not interested in “normal” anymore. Everybody wants something out of the ordinary, something “weird”.

Blogs, or any other type of platform, allows you to implement the three things discussed in this post. Give people a way to subscribe, provide a message that connects, and use a unique style.

People should understand that building such a platform may require some time and a lot of permissions. But the idea is not impossible. It only needs a little extra effort.

It’s all about permission

Here is a list of four simple steps that you can use to create a channel that people would care turning into and worth their attention:

1. Resist the temptation to interrupt. These include any attempts to shout, scream, or beg to be heard. One way is through the use of spam bots to repetitively send spam messages with the hope that the user clicks on the link provided which leads back to the sender’s page.

2. Start with what you know. Whatever you are good at, use it to build the platform’s foundation, and as a means of sharing your expertise.

3. Provide people with the opportunity to listen. In the case that you have no alternative when getting someone’s attention, do it honestly, and with the utmost respect.

4. Blow away your audience with something remarkable. If you get the attention, do not waste that chance. Showcase your talent, and if you can, defy the odds and exceed their expectations.

You, of course, have the option to ignore these tips entirely and wave your hands in the air hoping that somebody notices. You might even get a few people paying attention to you. The problem is that the moment they find something more distracting than you, they will forget about what you have to offer.

Always remember that the manner in which you win the audience is how you will have to keep it. If it is through interruption, then you will have to interrupt that audience for as long as you have something to present, and you, nor the audience wants that.

The only way that you can get sustainable attention for your content is if you earn it. Show up, ask for permission, and deliver. Every other technique by now is just a sham and will get ignored eventually.

Semalt Expert Reveals Social Media Practices To Supercharge Your SEO

0

The internet is slowly replacing all the other traditional marketing methods which people practice nowadays. For instance, webmasters can execute their marketing tricks using some SEO automation tools such as Google Analytics. In other cases, some people prefer to depend on content marketing to get to their clients. These methods try to increase the presence of your website, brand or other aspects of the entire web programming features such as the internet development. There are also other cases whereby people fail to execute the Social Media Marketing (SMM) methods appropriately when setting up their e-commerce websites.

Some SEO methods through which webmasters build successful e-commerce sites are available in this guide provided by Nik Chaykovskiy, the Senior Customer Success Manager of Semalt:

Grow the number of your followers

Social media accounts authority thrives with the number of fans. People tend to have trust on a website account which has many followers than one with few. You should employ viral marketing tactics to draw in many followers to your account. It is also essential to remain with a close devotion to the different clients who come up with significant aspects of making the entire online marketing task a success. You can also be able to make a website achieve new followers from the real follower’s list by encouraging sharing. There are many SEO automation tools which can help anyone increase the number of their supporters in any profession.

External and inbound links are good

Social media platforms form a robust source of strong backlinks. There are many cases whereby users come with numerous incoming links to make a website increase it ranking. Backlinks which originate from a social media website count as quality backlinks. Users benefit by the way these backlinks bring forth many visitors to their sites. External backlinks carry with them the link juice, which is fit for use in the way through which people benefit from the backlinks. There also other methods through which these links can carry link juice increasing the authority of your domain.

Encourage sharing

You can influence the decision of your existing followers to share content. You should post content which is worth the task of sharing. Content comes about in the manner in which people execute important marketing aspects. People also come about with creative ideas around your particular niche. It is also possible to make people share a social media post by making it interactive. One creative way of engaging an audience is through holding contests. Contests, where the winner carries a freebie, can increase the engagement time on your website.

Conclusion

Different webmasters have various methods which help people make sales online in their various exchanges. Major successful companies have many eCommerce sites performing different aspects all over the globe. In other cases, SMM and other internet marketing skills make websites draw visitors who later become clients. Some of the ways through which you can make a successful SMM campaign such as Twitter are in this guide. You can be able to set up and execute one successful internet marketing website as well as other successful online attempts.

The Education of Brett the Robot

0

The Berkeley Robot for the Elimination of Tedious Tasks—aka Brett, of course—holds one of those puzzle cubes for kids in one hand and with the other tries to jam a rectangular peg into a hole. It is unhappily, hilariously toddler-like in its struggles. The peg strikes the cube with a clunk, and Brett pulls back, as if startled.

But Brett is no quitter, because Brett is no ordinary robot: Nobody told it how to even get anywhere close to the right-shaped hole. Someone just gave it a goal. Yet with attempt after attempt, Brett improves, learning by trial and error how to eventually nail the execution. Like a hulking child, it has taught itself to solve a puzzle.

La-di-da, right? So easy a child could do it? Nope. This is actually a big deal in robotics, because if humans want the machines of tomorrow to be truly intelligent and truly useful, the things are going to have to teach themselves to not only manipulate novel objects, but navigate new environments and solve problems on their own.

If you want to teach a robot something, you can program it with strict commands to, say, assemble cars. But these days, you can also get a robot to learn in two cleverer ways. The first is known as imitation learning, in which you demonstrate how the robot should do something by joysticking it around. (Some robot arms also respond to you grabbing them and guiding their movements.)

The other way is known as reinforcement learning. This is how Brett goes about things. At no point does a human have to say, “Brett, this is how you get the peg in the hole.” Brett is just told that it’s something it needs to do. The AI powering the robot gets a reward (hence the term reinforcement learning) every time it gets closer to its goal. And over the course of about 10 minutes, Brett invents a solution.

Now, you’ve probably heard of AI using this kind of learning in a simulator. One famous and fascinating example is the bipedal AI that researchers told to move forward as fast as it could. Over time, it taught itself to walk and eventually run. That’s right, it invented running.

In a simulator, the AI can go through trial and error like that rapidly. But in real life, a robot works far slower. “If you think about something like reinforcement learning, where you learn from trial and error, the challenge is that often you need a lot of trial and error before you get somewhere,” says UC Berkeley roboticist Pieter Abbeel, who leads the learning research with Brett. “And so if you run it all in the real robot, it’s not always that easy to do.”

Facebook’s Election Ad Overhaul Takes Crucial First Steps

0

Facebook has agreed to give Congressional investigators roughly 3,000 political ads it found linked to Russian accounts that ran during the 2016 election. The company will also overhaul the way it approaches campaign ads altogether, seeking to create a “new standard for transparency,” CEO Mark Zuckerberg said in an address on Facebook Live Thursday.

This unexpected announcement from Facebook suggests the company has finally started listening to its many critics in Congress, the media, and at large. Less than a year ago, in the immediate aftermath of the election, Zuckerberg dismissed the idea that Facebook’s fake news problem had anything to do with the results. Today’s address suggests that the billionaire founder, who built a platform that two billion people rely on for news and political interactions, is finally starting to appreciate that his creation can do as much harm as good in this world.

Going forward, Facebook will require political advertisers to disclose the pages that have paid for the ad. Today, no law requires political advertisers to do this online, even though such disclosures are required on television. Facebook was unable to clarify whether this new rule applies only to official campaign organizations and PACs, or if it will apply more broadly to all political content.

Intriguingly, the company will also allow any user to visit an advertiser’s page and see all of the ads they’ve sent to segmented parts of the Facebook universe. Until now, advertisers, including President Trump’s campaign, have been able to target certain users on Facebook with highly tailored messages that others can’t see. While these ads, often referred to as “dark posts,” are commonplace in digital advertising, they pose a serious transparency threat when it comes to politics and government.

Facebook also plans to add 250 people to its election integrity team, and to work more closely with election commissions around the world to report any risks or unusual behavior it identifies.

“Now, I wish I could tell you we’re going to be able to stop all interference, but that wouldn’t be realistic,” Zuckerberg said. “There will always be bad people in the world, and we can’t prevent all governments from all interference. But we can make it harder. We can make it a lot harder. And that’s what we’re going to do.”

Reactive Measures

The company’s election integrity makeover and its commitment to share more information with Congress comes amid a growing backlash from leading senators like Mark Warner, vice chair of the Senate Intelligence Committee, and Richard Burr, the committee’s chairman. They and others have asked Facebook for access to the ads ever since the company revealed it had discovered them weeks ago. Since then, Facebook has offered the ads only to special counsel Mueller’s team, leaving investigators on Capitol Hill largely in the dark.

“We believe it is vitally important that government authorities have the information they need to deliver to the public a full assessment of what happened in the 2016 election,” Facebook general counsel Colin Stretch wrote in a blog post Thursday. “That is an assessment that can be made only by investigators with access to classified intelligence and information from all relevant companies and industries—and we want to do our part.”

Even so, the move represents but a half-step toward transparency for Facebook. The company says it has not yet agreed to meet with Congress for an open hearing about Russian interference in the 2016 election, as Twitter plans to do next Wednesday.

In Thursday’s livestream, Zuckerberg explained the company’s reticence about the issue. “As a general rule, we are limited in what we can discuss publicly about law enforcement investigations, so we may not always be able to share our findings publicly,” he said. “But we support Congress in deciding how to best use this information to inform the public, and we expect the government to publish its findings when their investigation is complete.”

Zuckerberg acknowledged also that the company’s own investigation is far from complete, and that it “may find more,” in which case Facebook will continue to work with the government. What’s still unclear is whether either Mueller’s team or Congressional investigators will be able to see what exactly Facebook’s internal investigation entails.

First Steps

Whatever comes of the investigation into the 2016 election, the measures Zuckerberg announced today are vital toward fending off similar threats in future campaigns. Allowing citizens to see who pays for campaign ads on Facebook, and what their candidates and elected officials are saying to different subsets of the population, is an unprecedented move in the internet age. As a platform for two billion people, Facebook is well-poised to set that precedent.

Related Stories

  • Thousands of Facebook Ads Tied to Bogus Russian Accounts

  • Facebook May Have More Russian Troll Farms to Worry About

  • The Real Trouble With Trump’s ‘Dark Post’ Facebook Ads

It’s clear, though, that none of these decisions can fully prevent malicious foreign actors from spreading their influence online. There are, of course, ways that they can organically spread content with coordinated hashtag campaigns and fake news stories, carefully shared with select Facebook groups. Since the election, Facebook has created ways that users can flag fake news, and it’s taken steps toward cracking down on accounts that share fake news multiple times. But it’s unclear still how efficiently those moves have cleaned up people’s News Feeds.

And despite these changes, Zuckerberg acknowledged, Facebook’s advertising platform remains vulnerable. The majority of ads on Facebook are bought programmatically, meaning machines do most of the buying, without human involvement. That, he says, is how the Russia-linked ads were purchased. While the company says it plans to develop new levels of human oversight, Zuckerberg was clear that Facebook does not want to be in a position of policing speech. The more Facebook involves itself in what people can and cannot say, the more it risks taking a hit not only from communities that argue they’re being censored, but also to its bottom line.

“We don’t check what people say before they say it, and frankly, I don’t think our society shouldn’t want us to,” Zuckerberg said. “Freedom means you don’t have to ask permission first, and that by default you can say what you want. If you break our community standards or the law, then you’re going to face consequences afterwards.”

That seems like an appropriate bar to set. So far, in the case of Russian meddling, it hasn’t proven true.

Google’s New Street View Cameras Will Help Algorithms Index The Real World

0

Steve Silverman helped build cameras for two NASA rovers that went to Mars. In the less exotic landscape of a Google parking lot, he looks up fondly at his latest creation, bolted onto the roof of a Hyundai hatchback. The gawky assemblage almost doubles the car’s height: four white legs holding up a vertical black stalk sporting eight cameras. “We thought about covering it up, but we’re kind of nerds,” Silverman says. “We’re proud of it.”

Silverman and his team build the hardware that captures imagery for Google Street View, the project that since 2007 has put panoramas of more than 10 million miles of roads, buildings, and the occasional act of public urination online for all to see. The new camera design, the first major upgrade in eight years, started regularly patrolling the streets last month. The data that’s just starting to come back will strengthen Google’s digital grip on the world.

As you might expect if you think back to the camera in your 2009 cell phone, Street View imagery is about to get a lot clearer. Look forward to sliding through the world from your couch in higher resolution and punchier colors. But Google’s new hardware wasn’t designed with just human eyes in mind. The car-top rig includes two cameras that capture still HD images looking out to either side of the vehicle. They’re there to feed clearer, closer shots of buildings and street signs into Google’s image recognition algorithms.

Those algorithms can pore over millions of signs and storefronts without getting tired. By hoovering up vast amounts of information visible on the world’s streets—signs, business names, perhaps even opening hours posted in the window of your corner deli—Google hopes to improve its already formidable digital mapping database. The company, built on the back of algorithms that indexed the web, is using the same strategy on the real world.